A campaign is a coordinated series of activities and programs that is planned over a period of time to achieve a specific corporate or promotional objective, like increasing brand awareness or boosting product sales. Successful campaigns are based on a clear understanding of the target audience and revolve around a coherent theme or message that is designed to achieve results.
Political campaigns use communication to promote and support a candidate for office or cause. They include election advertising, direct mail, and media coverage of elections. In addition, they can include rallies and other public events as well as a variety of grassroots activities including door-to-door canvassing by volunteers or paid activists.
The goal of a campaign is to generate public concern for an issue that is important to society or business. By demonstrating that large numbers of people are concerned about an issue, you can influence the policies and practices of government institutions and private companies.
An effective campaign should be well-planned with a strategy, identifying the target audience, crafting a compelling message that resonates with that audience, choosing the right channels to reach them, and measuring campaign performance. GWI’s consumer insights provide the rock-solid audience data marketers and ad agencies need to take campaigns from meh to marvelous.
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